YouSendIt, my “favorite” file sharing service (mostly because of the customer interactions and complete buffoonery that seems to run their business) has decided to ruin the one thing that they had going for them — their name.
Hightail is the perfect name for the people who run YouSendIt. Instead of something that describes a focused and effective service, they renamed to something that is ambiguous, has no real direction, and alludes to asses in the air as they run away from something that is about to explode (which would be their servers and web site, since they suck).
I’m mostly glad they changed their name because, my God — Look at the amazing response they’ve garnered from their “passionate” renaming!
This whole name change thing reminds me of another article I wrote in my Breakdown series…
Also, the video they put up is absolutely asinine. Look at the corporate gushery that goes around their stupid name!