heelitch – n. an itch on the heel of your foot. You can’t do much to stop the itch because the skin is too tough for your fingers to get through. The best way to stop this irritating scenario is to rub your bare heel on concrete bricks located on the outside of your house.

Ex. The worst case for “heelitch” is while you’re driving, or when you are in a public setting where you cannot just take off your shoes and start itching your stinky feet!