The fragrance department of a major New York City store where I shop is always pushing the latest scents. Attractive models move about the floor offering to spray customers with the newest bouquet.

One day, outside the store’s restaurant, a model sprayed two women who had just finished their lunch. When one woman commented that the perfume was too strong, the model replied, “The fragrance will be softer once it dries and the alcohol wears off.”

“See!” her friend chided. “I told you not to have that second drink.”